New Market Study, "Deodorants in Greece", Has Been Published
Trends for more natural products placed alcohol-free/paraben-free/aluminium-free formats at the forefront of attention in 2012. This was also reflected in the launch and good performance of new Sanex Zero line containing fewer chemicals. Trends expanded towards effectiveness with longer-lasting results also being at the top of consumers' preferences. Apart from ingredients and performance, however, which moved product development, consumers were particularly interested in prices. Shrinking...
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