Recent Study: Retail Tissue in Belgium
In a large category that is often dampened by the high penetration and the strong share of private label, most players managed to perform well in 2011 and 2012. The common theme running through several innovations was the ongoing consumer trend in trading up to more convenient, comfortable, aesthetic and sometimes eco-friendly retail tissue products. This was exemplified by novelties with evocative names, such as Lotus Aqua Tube, Scottex Natural, Lotus Ultra Soft and Lotus Collection, Tempo Box...
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