New Market Report: Apparel in Israel
In 2012 the apparel category posted consistent growth in volume terms as a result of the growing awareness of fashion trends and the accessibility of new brands. However, in value terms, growth slowed down compared to the year before as a result of price declines and intensified competition. The Israeli audience became aware of global trends thanks to exposure in the media. In 2012 sportswear was the main growth engine for the category.
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