"Cotton Wool/Buds/Pads in Bulgaria" Published
Cotton wool/buds/pads is amongst the most mature categories within tissue and hygiene, and as such, is characterised by established consumption patterns and the lack of entry of new players. Whilst in the mid 2000s the category saw some innovations - such as buds specifically designed for cleaning babies' ears and pads with different textures on either side - 2012 offered no innovations. The lack of innovation and stable prices actually acted in favour of the category, because consumers...
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