New Report Available: Underwear, Nightwear and Swimwear in Australia
The so-called "lipstick effect" was certainly evident in the underwear, nightwear and swimwear category in 2012, with sales of women's underwear emerging as a permissible - even necessary - luxury during times of economic uncertainty. Women's underwear recorded 3% retail value growth from 2% volume growth from the prior year, with a range of designer offerings from mass merchandisers and celebrity endorsements through apparel specialist retailers serving to drive sales within the category.
View full press release