New Market Study Published: Bottled Water in the US
Functional bottled water continued to rebound in off-trade value sales in 2012. After declining by 9% in 2010, off-trade value increased by 13% in 2011 and 6% in 2012. The leading brand in functional bottled water, VitaminWater, was sued by the Center for Science in the Public Interest in 2010 for having a misleading name. The product contained a high amount of sugar and calories, and was thus scrutinised strongly by Americans who initially thought of the beverage as a...
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