Soft Drinks in Nigeria - New Market Study Published
Nigeria's soft drinks market continued to develop positively in 2012, with all major categories showing robust growth in total volume and current value sales. This performance was underpinned by population growth, rising disposable incomes and other favourable economic indicators, but also driven by new launches, marketing activities and improvements in distribution. However, growth in total market volume sales was down on 2011, and also slightly slower than the review period CAGR. This was...
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