Concentrates in India - New Market Research Report
Concentrates are considered synthetic and artificial. Manufacturers are trying to change this conception by launching products which contain "no added sugar" or "no artificial flavours". The soft drinks market in India is flooded with carbonates and fruit/vegetable juices, which are eroding the share of concentrates. Furthermore, concentrates in India are slowly losing their appeal to RTD products owing to increased ease and speed of consumption. Moreover, health factors are also driving this...
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