New Report Available: Sports and Energy Drinks in Romania
The stagnation of volume sales in 2012 was the result of changes in lifestyle in Bucharest and other large cities, which enjoyed higher incomes and compensated the loss of purchasing power across the country and the diminished frequency of on-trade outlets, which represented an excellent channel for distribution of energy drinks and led to a reduction of seasonality. The reduced seasonality was also the consequence of consumption occasions, with a focus on the refreshing and energising effects...
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