New Market Report Now Available: Hot Drinks in Denmark
Coffee is very popular in Denmark and retail volume sales only decreased slightly (by 1%) in 2012, despite worsening economic prospects and significant retail price hikes in coffee over 2011 and 2012. The decline in coffee retail volume sales was at a similar pace in 2012 as during the whole review period. Furthermore, the decline was mainly due to changing consumption patterns from the traditionally-favoured American-style filter coffee to high-quality, Italian-style short and stronger coffee,...
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