Retail Tissue in Kenya - New Market Study Published
The growth of the middle class in Kenya presented greater opportunities for growth in the premium segment of retail tissue as it began to provide greater application amongst consumers. For instance, boxed facial tissues are not only being used in vehicles but can also increasingly be found in offices and living rooms. In addition, the increased purchase of cars by middle- and higher-income earners has led to increased purchases of boxed facial tissues for multi-purpose use inside cars.
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