Nappies/Diapers/Pants in Germany - New Report Available
The development of nappies/diapers/pants in Germany in 2012 is mainly influenced by two factors. Demographic developments lead to fewer babies being born every year, thus constantly reducing the amount of potential customers. Even though birthrates are stable again in 2012, which is the second year in a row, the overall development (including a decreasing German population in its entirety) does not work in favour of the category. In addition to that, competition seems to be on the rise with new...
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