New Market Research Report: RTD Tea in Romania
2012 witnessed the decline of RTD tea in both volume and value terms due to the rapid growth of RTD tea over the review period, when it took advantage of its perception as being fashionable and sophisticated. The health attributes, such as being an anti-oxidant, especially green tea, also contributed to its success. However, this trend was noticeable only in Bucharest and other large cities, where higher consumer purchasing power contributed to the increasing preference of soft drinks with a...
View full press release