Just Released: "Herbal/Traditional Products in South Korea"
Herbal/traditional products increased by 11% in current value terms to reach Won2.3 trillion in 2012. Herbal/traditional cough, cold and allergy (hay fever) remedies gained share and grew by 4% in current value terms. Basically, consumers drink herbal liquid combination products when they catch a cold. Koreans believe that hot herbal liquid combination products increase their body temperature and help to relieve cold symptoms. Over the review period, consumers' habits did not change, so...
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