Recently Released Market Study: Furniture and Homewares Stores in Greece
The recession was a key contributor to the drop in demand for furniture and homewares in 2012. With consumer confidence declining, sales of furniture and furnishing stores fell 21% to EUR1.9 billion. This was despite continuous discounting and promotions implemented by retailers, many of whom went ahead with discounts reaching 50%. Unemployment continued to rise and incomes continued to shrink, with the new government have little to offer back, meaning that furniture and furnishings, which are...
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