Just Released: "Nappies/Diapers/Pants in Slovakia"
The market grew rapidly in 2012, mainly thanks to the still growing population of small children. The category contributing strongest to this trend was disposable pants. This category remained smaller than any other nappies category, but despite almost non-existent advertising managed to grow by a tremendous 26% in value and 22% in volume. This was related to the extended wearing of nappies by children in the longer term, and also mothers discovering this relatively new product. As confirmed by...
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