Just Released: "Homeshopping in Belgium"
Homeshopping has never been a particularly successful retail channel in Belgium, and most players in the market are placing a greater and growing emphasis on other channels; internet retailing in particular. The channel leader Otto reports that internet commerce is a major focus in its growth strategy. The group is turning away from the traditional homeshopping catalogue sales, as it sees better profit margins from online sales, and improved interactivity between its customers.
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