Surface Care in Saudi Arabia - New Market Report
Overcrowding in Saudi cities and rising pollution increased consumers' focus on hygiene towards the end of the review period, as did ongoing H1N1 outbreaks in the country. Consequently, consumers became increasingly focused on antibacterial surface care towards the end of the review period. This trend particularly benefited Henkel's Dac, which claims to offer 24hr protection against germs and saw the strongest value share growth in surface care in 2012 over the previous year. Leading brand...
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