Fruit/Vegetable Juice in Bulgaria - New Study Released
Fruit/vegetable juice was positioned by companies as a healthier alternative to carbonates and this was a belief that consumers also held. However, the juices and nectars of higher quality which contain over 25% of juice still did not see significant growth because Bulgarians remained price-sensitive as a result of financial crises which affected the country over the review period. In order to attract consumer attention and increase their sales, market players segmented the market by age group...
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