Recent Study: Herbal/Traditional Products in Austria
Herbal/traditional products was positively influenced by the general health and wellness trend in 2012. With a growing number of people in Austria concerned about their health, and thus opting for healthy lifestyles, demand for herbal/traditional products within consumer health increased in 2012. The growing health awareness amongst Austrians caused many consumers to rethink their current lifestyles and to opt for natural products, which are perceived as the healthiest choice.
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