Now Available: Polishes in France
There is no miracle in polish: the category still bears the brunt of cannibalisation from other home care products, in particular from multipurpose cleaners. At the same time, it pays for the disappearance of some cleaning habits, such as polishing shoes and furniture. Lastly, sales of polishes are affected by the lack of activity from manufacturers. Therefore, consumers are rather uninterested in these particular products, as they can easily replace polishes with other home care products.
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