New Market Research Report: Travel and Tourism in Brazil
In 2012, Embratur realigned its marketing strategy to secure a 300% increase in foreign currency inflows from international tourists and to double the number of inbound visitors to Brazil by 2020. In order to do so, it streamlined participation in trade shows that are directed to its target source markets (Latin America, North America and Europe) and intensified its promotional activity in 2012 and 2013. The main goal is to take the most advantage of the increased exposure of Brazil,...
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