Deodorants in Brazil - New Market Report
Deodorants continued to be favoured by the introduction of new variants from leading companies, available mainly in spray and roll-on formats, promising high performance. Almost all types are antiperspirant products. For instance, in 2013 Unilever launched Rexona Women with a new formula, whose Montionsense technology is activated by movement, while BDF Nivea introduced a new version for Nivea Deodorant Stress Protect, offering extra protection during stressful situations.
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