New Market Study, "Dishwashing in Romania", Has Been Published
Dishwashing products are found in the vast majority of Romanian households and are basic products which are used to fight grease. While current value growth in 2012 was lower than the review period average, growth was still relatively high when considering falling consumer purchasing power. The fact that consumers are not efficiency-oriented and refuse to buy quality products that combine less detergent volume and greater cleaning power makes economy brands well appreciated in low income...
View full press release