Market Report, "Retail Tissue in Nigeria", Published
The category is still far from mature, with usage still low in per capita terms in Nigeria; however with increasing urbanisation, rising disposable incomes and wider retail availability, particularly for some of the more niche products, such as paper tableware and kitchen towels, value growth in 2012 was the strongest seen over the review period. As well as the impact of higher prices, which affected current value growth, the category is increasing sales year on year largely due to increasing...
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