New Market Study Published: Baby and Child-Specific Products in the US
Despite recovery in the US economy, the birth rate in the US continued to decline in 2012, as the 2008/2009 recession continued to impact Americans' thoughts about parenthood. Consumers of all income levels were worried about their ability to spend on larger homes and day care costs after having children. In particular, pessimism about future economic prospects affected lower-income consumers. While Americans of all income groups remain concerned about the economy, the higher-income groups have...
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