Consumer Health in Cameroon - New Study Released
The consumer health market maintained a stable and growing performance over the review period. Stable unit prices amid rising costs of medical care were strong factors driving the growth of the market. Increased awareness of the danger of illegal outlets led to an increasing number of middle-income earners visiting genuine outlets to cater for the consumer health needs of the growing population. Rising disposable incomes also limited consumer sensitivity to prices in legal outlets, thereby...
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