Recently Released Market Study: Homeshopping in Russia
Homeshopping in Russia was mostly represented by apparel and media homeshopping subcategories. While media products are mostly consisted from local journals and books, apparel are introduced by globally famous brands like Otto, Bonprix and La Redoute. Together the two subcategories registered 55% of value sales of the channel in 2012, 17% for apparel and 37% for media products. Catalogue shopping was mostly demanded by females who remained the key consumer for both segments along with...
View full press release