New Market Study, "Nappies/Diapers/Pants in Russia", Has Been Published
The birth rate is one of the main factors affecting growth of the category. It has been increasing since 2005; however, in 2012 it remained almost the same, at a level of 13 per 1,000 inhabitants, and is expected to start decreasing in the upcoming years. Another important driver of sales of nappies/diapers/pants is historically low consumption of these products. Per capita consumption increased by 4% in 2012, reaching 30 units per person, which is still relatively low, compared to...
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