Recently Released Market Study: Consumer Health in Belgium
Whilst players were already disappointed by the performance of consumer health in 2011, the market posted the most disappointing growth of the review period in 2012. Negative factors tended to pile up in this year, including a new drop in GDP and thus in consumer confidence, a limited number of diseases, and increasingly tough juridical constraints or the need for medical studies regarding product claims, even within the most promising niches. By contrast with the bulk of the review period,...
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