Market Report, "Cough, Cold and Allergy (Hay Fever) Remedies in Japan", Published
Value sales of cough, cold and allergy (hay fever) remedies declined by 1% during 2012. A sharp drop in sales of antihistamines/allergy remedies (systemic) and decongestants had a negative influence over sales in the category overall. Sales of both antihistamines/allergy remedies (systemic) and decongestants are strongly influenced by the level of pollen dispersion in the atmosphere throughout the year. Although both categories recorded very strong growth during 2011 due to high pollen counts,...
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