New Market Report: Wound Care in Brazil
Responsible for more than a 75% share of value sales in wound care in 2012, sticking plasters/adhesive bandages continued to be the most important category in wound care. Manufacturers continued to invest a great deal in new products to attract consumers, especially by launching products which are very appealing to children, such as sticking plasters/adhesive bandages featuring cartoons and colours which attract the child's attention. In order to attract adults, manufacturers continued to...
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