Market Report, "Women's Outerwear in Hong Kong, China", Published
In 2012, women's outerwear recorded current value growth of 11%, with sales of HK$21 billion. Growth was slower than in 2011, which saw an increase of 33%, due to the slowdown in the Hong Kong economy as well as the Chinese economy. This affected consumer confidence amongst local and mainland shoppers. In addition, local consumers started to look for cheaper alternatives, including internet retailing or buying counterfeit products. In addition, the rising trend of fast fashion also impacted the...
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