Dishwashing in Turkey - New Market Study Published
The growth in dishwashing sales was driven by both new and previous years' launches by the leading companies, supported by increased advertising investments. Henkel launched Pril Soda Etkili Jel (automatic dishwashing) and Pril 3'lu guc (hand dishwashing) in 2011. In late 2010, Unilever released a first concentrated hand dishwashing detergent: Sunlight Cif Konsantre Jel. In 2012, Procter & Gamble launched a 'money back' campaign for Fairy, which emphasised the confidence and quality of the...
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