New Market Research Report: Retail Tissue in New Zealand
Strong promotional activity and price discounting in all tissue categories, except for paper tableware, saw the category realise minimal value growth. Toilet paper brands were regularly on special offer, while tissues were selling during the winter months (peak time) on promotional deals such as buy-one-get-one-free. Meanwhile, all categories remained threatened by private label, products, with the commoditisation of tissue products keeping prices low.
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