Homeshopping in Austria - New Market Research Report
2012 marked another year of declining sales for homeshopping in Austria, caused by the growing popularity of ordering goods online rather than via TV, letter or telephone. On the one hand, the rapidly rising broadband penetration together with the growing computer literacy of Austrians has caused more and more people to switch from homeshopping to the more convenient internet retailing. On the other hand, multichannel retailers in the non-store sector are increasingly turning away from...
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