Grocery Retailers in Greece - New Report Available
Price wars are more prominent than ever in Greece in 2012. All grocery channels endorsed small or large marketing plans that included lucrative offers and price reductions. This applied to the largest retailers, supermarkets and hypermarkets. These formats significantly enforced their engagement in a price war in order to gain share over a diminishing market, as decreasing consumer disposable incomes and soaring household bills drove total spending downwards.
View full press release