Report Published: "Hair Care in Morocco"
Moroccans, both women and men, are paying increasing attention to their looks with a special focus on hair, as healthy looking and well-groomed hair is generally associated with beauty. Despite the fact that hair care is quite a mature category it continued to grow, with sales driven by new product developments, such as advanced formulae, new ingredients, new benefits as well as products suited to different hair types, shades, lengths, textures and scalp problems. Innovations took place in all...
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