New Market Research Report: Sports and Energy Drinks in Taiwan
In 2011, some leading brands found that the clouding agents of sports drinks were contaminated with plasticiser. 2011's plasticiser incident decreased sales, resulting in the most remarkable negative growth rate over the past decade. In 2012, sports and energy drinks declined by 3% in total volume sales terms, recovering from the stronger negative growth in 2011 by declining at a slower pace.
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