Cough, Cold and Allergy (Hay Fever) Remedies in the United Kingdom - New Market Research Report
On average adults suffer between two and five colds per year, and demand for cough and cold remedies is very weather-dependent. Due to a milder 2011/2012 winter, fewer people suffered from colds (-25% incidence) and consumers delayed their purchases until after October, normally the biggest month for sales, (accounting for 20% of yearly sales), especially decongestants and medicated confectionery.
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