New Market Report Now Available: Fruit/Vegetable Juice in the US
Consumption of fruit/vegetable juice declined in 2012 in both the off-trade and on-trade channels. Off-trade volume sales of fruit/vegetable juice fell by 5% in 2012; a third consecutive year of decline and a much steeper fall than the review period average decline of 2%. Higher prices and health concerns were the drivers of the drop in volume sales. Lower supply of oranges led to a price increase in 2012. The combination of poor orange crops due to freezing weather conditions...
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