Report Published: "Dishwashing in Morocco"
In Morocco, middle- and lower-income consumers continue to use multi-purpose paste detergents for dishwashing, as well as laundry care purposes. Despite some switching to dishwashing liquids due to rising disposable incomes and improved efficacy for cleaning oily plates and cutlery, many consumers continued to use multi-purpose paste detergents. Leading manufacturers invested heavily in the review period to support a switch to dishwashing liquids by offering smaller pack sizes to encourage...
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