"Sports and Energy Drinks in Pakistan" Published
Red Bull continues to dominate energy drinks in Pakistan despite the efforts of several local manufacturers to tap into the high levels of nascent demand in the category by offering lower priced alternatives and superior products at similar prices. Red Bull has made the most of its international allure and the recent success of the Red Bull branded Formula One racing team, building successful advertising campaigns and below-the-line marketing campaigns across Pakistan, building very strong...
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