Jeans in Saudi Arabia - New Market Report
Jeans continued to strongly benefit from the Westernisation trend in Saudi Arabia in 2012, which greatly boosted sales to both men and women, up by 8% in current value terms over the previous year. Women are increasingly wearing jeans at home and under their abayas, while men are increasingly wearing them as casual wear in public. Growth was also supported by aspirational consumer attitudes, with the strong brands associated with jeans boosting sales.
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