Report Published: "Sports and Energy Drinks in Nigeria"
Growth in total sports and energy drinks volume sales in 2012 was down on 2011, and also lower than the CAGR for the entire review period. This slowdown was partly due to increasing maturity, particularly in the dominant category of energy drinks. Increasing public concern about the potentially negative health effects of energy drinks also slowed growth in total volume sales, as did unit price increases arising from the dramatic hike in fuel prices at the beginning of the year....
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