New Market Study, "Herbal/Traditional Products in India", Has Been Published
An increasing number of Indian consumers preferred to use herbal/traditional products over the review period, as these products are considered to have no side-effects. The increasing popularity of Baba Ramdev and Patanjali ayurvedic products from 2007 to 2008 resulted in consumers becoming more aware about the benefits of ayurveda. More consumers preferred to use products which were labelled as natural, herbal or ayurvedic, and this trend is expected to gain further momentum over the forecast...
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