New Market Research Report: Retail Tissue in Germany
In this very mature and saturated market, characterised by high price-sensitivity and therefore very high influence of private label manufacturers, there is one category that finally shows some potential and growth again, wet toilet paper. So far, only one third of the German population is said to use wet toilet paper; numbers are increasing steadily though, majorly contributing to the growth in a fairly static, if not decreasing market. Even though retail tissue is the top performing category...
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