New Market Study Published: Coffee in Romania
Coffee is the leading category in hot drinks in Romania, and its performance dictates the performance of hot drinks as a whole. Coffee is a traditional product but consumption rates remain low compared to most European countries, due to low purchasing power at a national level and the high proportion of the population living in rural areas and small towns. Additionally, there has been no turnaround in the economic situation, despite the election of a government with a populist agenda....
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