New Market Study Published: Wipes in Nigeria
Sales of wipes in Nigeria are low due to the fact that traditionally, Nigerians use products such as napkins and handkerchiefs for the same purposes. But with increasing incomes, consumers are demanding more value-added, task-specific products such as wipes. Concerns about hygiene also help to stimulate demand since napkins and handkerchiefs are less hygienic if not washed regularly. Thus, the category is seeing the addition of new products, with two new product types introduced in 2011...
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