Recently Released Market Study: Furniture and Homewares Stores in Israel
In 2012, the Austrian furniture brand Kika closed due to major losses after only six months of activity in Israel. In 2011 the company took advantage of the fact that a branch of IKEA burnt down by opening a store just 1km from the old IKEA site. However, at the beginning of 2012, consumers complained about what they perceived to be the unreasonable polarisation of prices - some very cheap and some expensive; therefore sales were low for Kika.
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